The app connects to ClubHouse Online by Jonas, which keeps running the tee sheet, bookings, classes, and accounts exactly as it does today. Nothing is replaced.
The open question is whether Jonas will let an outside app connect. A path very likely exists, and Jonas can confirm that for us.
My discovery is complimentary for CVR.
The first technical question is simple: can this be built on the Jonas backend?
CVT does not charge for discovery. We will need input from Jonas on technical feasibility, and on any additional cost to CVR. That is the next step.
The app is a layer, not a replacement. Staff keep working in the systems they know.
Software systems can open a door to each other. When they do, an app can look up what is available and send a booking back. A member taps a tee time in the app, and it lands on the same tee sheet the golf shop already watches. Nothing is duplicated, and no one has to learn a new system.
Jonas calls their door Jonas ARC. The only question that matters is whether they will open it for Carmel Valley Ranch.
Being straight about what I know and what I do not. Jonas describes Jonas ARC as connecting its systems to outside ones, and outside companies are connected to Jonas today, including accounts payable and inventory providers. So a path very likely exists.
But Jonas publishes no public documentation and no open sign-up. Every integration I can find is a negotiated partnership, granted on Jonas's terms. I cannot promise CVR can get that access, or say what it would cost, because only Jonas can answer that. Anyone who tells the club otherwise without having asked is guessing.
The prototype shows the full picture on purpose, but no one has to build the full picture. The club can run the current systems exactly as it does today and test a narrow slice of the new experience alongside them, with a small group of members.
The two highest-value pieces, and the two with the clearest path. Book a tee time. Get told what is happening at the Ranch. Nothing else changes.
River Ranch fitness, tennis and pickleball, and lap lanes. Same systems underneath, better front door.
Golf Genius events, poolside ordering, spa booking. Added once the foundation is proven.
If the first phase does not earn its keep, the club stops, and has lost nothing. The existing systems never went anywhere.
A review of the live member portal, done from my own member account without completing any booking, payment, or profile change, turned up something worth saying plainly: Jonas already sells the club a good deal more than CVR has switched on.
Members are sent out to Tock to book a table. The spa page is a phone number. There is no online court booking at all. There are no saved payment methods and no autopay. Jonas sells all of it.
Some of this may be a matter of switching modules on rather than buying anything new. That is the cheapest improvement available to the club, and it involves no one but Jonas. Discovery would confirm what is already in the current agreement and what is not.
A fair question, and it deserves a straight answer: possibly you should. Jonas sells a member app, and it is a capable product with a configurable home screen, digital door keys, and an AI concierge in beta.
Two things it does not solve. It is a template, configured rather than designed, so the club gets a competent app that looks like every other club's app. And members still leave it for Tock, for Golf Genius, and for the Hyatt ordering page, because those sit outside Jonas entirely.
Whether that trade is worth it depends on what Jonas charges, what it can be made to look like, and how much the club cares about the difference. Nobody knows those answers today. Discovery gets them, and if Jonas's own app turns out to be the right call, that is what will be recommended.
Two to three weeks. Sit with your operators, map the systems, get straight answers from each vendor.
It is offered free because Carmel Valley Ranch is the client Carmel Valley Technologies wants, and because the honest thing is to learn what is possible before anyone discusses money. If the club later wants CVT to keep going, that is a separate conversation.
No vendor in this category publishes prices, so precise figures do not exist until each one is asked. The shape, however, is clear.
For reference: US agencies bill roughly $120 to $250 an hour for senior engineers, and a build with this many connections is a six-figure project running four to nine months. And the cost does not stop at launch. Maintenance typically runs 15 to 25 percent of the build cost, every year, forever. That is the line clubs most often forget, and it is worth putting in the budget before anyone signs anything.
If the best path for the club and its members is an established vendor rather than Carmel Valley Technologies, that is what gets recommended. If the club should wait, that gets recommended too.
Nobody at CVR is chartered to own the member experience end to end. The golf staff know operations. Hyatt IT knows infrastructure. That seat is empty, and filling it well is worth more than winning a build.
Separately, and with no strings attached, CVT is glad to run a short session for CVR staff on using AI tools like Claude and ChatGPT in day-to-day operations. That stands regardless of what happens here.
The concept, the working prototype, and what members can do with it.
If Travis is willing, introduce me by email to Jonas and to the team that supports Carmel Valley Ranch. I will take it from there.
No contract, no commitment, no cost. If the honest answer is that CVR should stay exactly as it is, I will say so.
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